UK Android users are boring, shun games in favour of banking and shopping apps
New findings from analysts Nielsen show that Android users are more likely to use their smartphone to check out their bank balance on the go rather than play Angry Birds or other games.
The data, captured from the company’s Android panel, monitored more than 1,500 Android smartphone users in the UK over the course of six months in 2012.
Users agreed to have an app installed on their phone that monitored traffic, application usage, web usage, telephony and hardware performance. System apps, such as camera or native email, were not included.
The results indicate that the use of functional apps, such as those for shopping, are growing faster among UK Android smartphone users than the use of gaming or fun apps.
“Seven of the 15 major apps experiencing the fastest-growing usage by UK Android smartphone users are commerce apps,” Neilsen reveals. “These include apps used to buy digital products, general retail products and experiences through social commerce. Of the other eight, two are banking apps, but only one is a game.”
By Stuart Miles